Dear World

To continue writing about the new products and vendors we learned of at The Special Events Conference in Chicago last month- here is one that really caught our eye, Dear World! We would love to incorporate this into one of our future events.

Robert X. Fogarty’s Dear World unites people through his distinct message-on-skin portrait style. Subjects are asked to share a short message that matters to them regardless of race, religion or language. What is your love note to the world?

Robert X. Fogarty’s distinct portraits have been called a “loudspeaker for the world.”

The project began as a photographic love note to New Orleans and he recognized that his distinct portraits could take on more stories regardless of religion, race or language. He has photographed thousands including survivors of major disasters
as well as recognizable people like Susan Sarandon, Elle Macpherson, Deepak Chopra and Drew Brees.

Fogarty’s Dear World keynote and photos shoot explores the subtle and powerful connections that colleagues, clients and staff have at events and conventions across the country. The award-winning interactive event brings Fogarty to photograph attendees over one or a series of days and culminates with a participatory and emotionally stimulating keynote address.

He’s worked with organizations and universities large and small including American Express and Southwest Airlines and at Stanford, Harvard and Georgetown.

 

Here is one testimonial from his website:

“Bringing Robert to Southwest’s headquarters was an amazing experience that our employees loved,” says Marilee McInnis, Sr. Manager, Culture & Communication at Southwest Airlines. “His moving and emotional portraits were an exercise in not only team building and helped put to some of our employees and efforts that otherwise may have gone unnoticed.”

DJ and Percussion- A Unique Twist!

Are you looking for unique entertainment  at your next event? Why not hire a DJ and Percussion Package?  It’s the best of both worlds!  The DJ  can play any song you want and the Live Percussion will make all the music sound live, just like a band.   There are three key components to make this work….A DJ that is great at beat mixing, a Percussionist that is awesome, who knows all the music, and  a great sound system.  We know the right people for you-Inpulse Entertainment!! They have a package that includes 3 guys (a DJ, MC and Percussionist) it really does look like a small band!

Shapeology

Looking for a unique way to get your message across to your audience at your next event? Look no further, check out Shapeology!

Shapeology is produced by our good friends at Event Show Productions . It is an entertainment product that has multiple uses.

SHAPEOLOGY CAN BE USED FOR:

• EMPLOYEE RECOGNITION
• AWARDS RECOGNITION
• TRIP REVEALS
• VIP INTRODUCTIONS
• PRODUCT INTRODUCTIONS
• MESSAGE REINFORCEMENT

PERFORMANCES CAN VARY FROM 3 MINUTES UP TO 8 MINUTES.  30 & 60 SECOND INTERSTICIALS CAN BE PRODUCED TO BE LAYERED THROUGHOUT A GENERAL SESSION OR EVENING EVENT.

 

Speed Painter!

Looking for something new and unique at your next event? Why not hire a Speed Painter?!  Tim Decker is a performance painter who paints celebrity and patriotic portraits live to music in roughly 5-7 minutes.

Tim’s performance can be used at charities to help raise thousands of dollars. What a unique way to incorporate a performance into a live auction.

Another way to utilize his talents could be through a reveal on stage at a corporate event, or even hire him at a trade show.  He has painted at trade shows helping draw customers into booths. Then, you can collect business cards and raffle off his painting.

Take a look at this video of his awesome work!

How to Promote Hashtags at Events

While browsing online, we found a great article on BizBash– 15 ways to Promote Hashtags at Events written by Rose Chevalier.

Here are a few ways to do this!

Make Staffers Wear it!:

Staffers are a common sight at events, and some event producers have put hashtags on the outfits worn by greeters, caterwaiters, or even hosts. In February, the South Beach Wine & Food Festival advertised its official Twitter phrase on the T-shirts worn by participating chefs like Rocco DiSpirito.
Photo: Elizabeth Renfrow for BizBash

Add it to the Red Carpet:

The arrival areas of events involving celebrity guests tend to draw large crowds. To turn that to their advantage, the planners behind USA Network’s upfront in New York placed a large canvas emblazoned with the official hashtag high above the carpet where passersby could see it.
Photo: Brian Brooks/MB Productions

Mark it on Tickets:

The colorful plastic and paper wristbands used at concerts, festivals, and other big events can be customized to show a designated hashtag. To encourage guests at its Party in the Gardenfund-raiser to upload photos via Instagram, the Museum of Modern Art in New York handed out entry bracelets printed with the hashtag #PitG2012.
Photo: Nadia Chaudhury/BizBash

Print it on Functional items:

A more subtle approach is to use the hashtag on the cocktail napkins. The organizers ofTravel & Leisure‘s first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash

Put it Where Guests Gather:

Bars are almost always the most crowded areas of an event, and in addition to displaying the affair’s signature cocktails, drink menus can be marked with a hashtag.
Photo: Anna Sekula/BizBash

Turn it into an Activity:

A playful, original idea created by the planners behind Travel & Leisure‘s Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.
Photo: Anna Sekula/BizBash

 

Event Branding article from Special Event Magazine

Brilliant Branding: Event Designers Share Secrets of Best Branding

Beauty spot: The Revlon lounge from Sequoia Productions. Photo by Nadine Froger Photography.

It takes a deft hand to handle a brand. Corporate event experts use many tools to share their client’s message at events. But they caution against the impulse simply to plaster the brand all over the event.

“I think it is important that a brand be incorporated into an event in an organic way and not staged,” says Gary Levitt, vice president of Los Angeles-based Sequoia Productions. “Otherwise, it will feel like a ‘paid’ advertisement.”

Powerful branding can be as simple as a color choice, Levitt says. “There are instances, mostly with private events, where the ‘brand’ is simply a color palette or design that will be incorporated into the invite and be carried throughout the elements of the event,” he explains.

Sequoia created an elegant branded event for client Revlon with the “Revlon Ice Cream Bar and Lounge.” Custom ice creams — inspired by the latest Revlon spokeswomen and lip-gloss flavors — were served in cones topped with a branded chocolate medallion, “perfect for a late summer party,” Levitt says. “Cigarette” girls tray-passed Revlon’s latest lipsticks in the lounge, which was branded with pillows and oversized photo backdrops.

“When guests walk into a branded space and want to hang out there all night, we acknowledge that as a job well done,” Levitt adds.

LIGHT ON LOGOS

Jodi Wolf recommends using a light touch with logos.

A common branding mistake is “overexposure and saturation” of the client logo, says the president of Chicago’s Paulette Wolf Events & Entertainment. “Putting your logo on a wall is not branding. PWEE does not like to do themed events; we create environments instead, and oversaturating your logo is to branding the way a theme party is to creating an exciting event. It simply isn’t the most effective, interesting way to do things.”

While tools such as gobos and banners will “always be a staple for events,” Wolf says, she suggests putting graphics in other places, such as on the aprons of catering staff or along the edges of lounge furniture. For one event, she and her team turned the client’s product into decor — literally. “Recently for fixture-maker Grohe America, we used their colorful showerheads in our floral arrangements and food station decor,” she explains.

In a chic spin on branding, PWEE stressed the high-end designs of faucet-maker Brizo by commissioning fashion designers including Michael Kors and Tory Burch to create garments made from special fabric printed with subtle patterns of the faucets. “The one-of-a-kind collection was then presented across the country to industry and media audiences, and got national media attention,” Wolf says.

To carry through the ‘airline in the clouds’ theme for client Microsoft, In Good Company creates a brand for the event series, including logo’d flight-crew ‘wing’ pins. Photo by Allure West Photography / © In Good Company Events Inc.

PUSH YOURSELF

Kristjan Gavin, CMP, president of San Ramon, Calif.-based In Good Company, urges event designers to push their imaginations when creating branded events.

For an event series for client Microsoft Ltd. at the Microsoft Worldwide Partner Conference, held in July in Los Angeles, In Good Company started with a wide array of standard branding tools — step-and-repeats, banners and the like. But the event team did much more.

“Every vendor was asked to work from Microsoft Windows 7 platforms, and to make all technology visible,” Gavin explains. “This included our CGI 3D mapping — by Ernie Ernstrom from [San Francisco-based] DaVinci Fusion — done to the stage backdrop wall.” The 3D mapping “integrated pictures taken on-site and driven through a product using Microsoft ‘Deep Zoom’ technology,” Gavin adds.

With the thrust of the event the client’s push toward “cloud-based” services, the event team developed a airline-themed “first-class in the cloud” brand, carried through the event series in everything from an inflatable “cloud” meeting space to Microsoft-branded wing pins.

Designers can do more if they “think of the brand experience at a subconscious level,” Gavin says, “such as integrating the client product in a new, innovative way.”

RESOURCES

DA VINCI FUSION
www.davincifusion.com

GEORGIA AQUARIUM
www.georgiaaquarium.org

IN GOOD COMPANY
www.ingoodco.com

SEQUOIA PRODUCTIONS
www.sequoiaprod.com

PAULETTE WOLF EVENTS & ENTERTAINMENT
www.pwe-e.com