What’s hot in 2014 Events!
Happy New Year everyone!!! We wanted to start off the new year with a bang!!! Elaborating on the wedding and event trends for 2014! Last week, the St. Petersburg Fine Arts Museum hosted the Tampa Bay NACE Association Meeting, a night filled with great food, good conversation, and an abundance of education on what trends to expect in the upcoming year. The night started with a lively cocktail hour with signature drinks, local craft beers, hors d’oeuvres, and vignettes focusing on the 2014 event trends. After cocktail hour, we sat down and the program began! We learned all about what this year holds in store for wedding cakes, invitations, wedding gowns, DJs, social media, linens, photography, floral design, and catering from Tampa Bay event professionals in each respective category. The information was enlightening as well as exciting!!! Many trends talked about during the program applied to more than just one respective field. Across the board, we can expect to see a transition to an emphasis on texture, color, and romance. Alla, from The Cake Zone , noted that ruffles and cascades will be a common occurrence in 2014. For invitations, we will see an increase in customization, with themes such as “rustic chic,” “romantic lace,” and “vintage glamour” playing a big role in the business, according to Invitation Galleria. We can also expect to see the romantic theme playing a part in the design of wedding gowns. Anglo Couture stated blush tones, straps, deep V plunges, lace sleeves, and interesting backs to be the upcoming trends in gown design. Floral design will also see popularity in the “rustic chic” trend as well as a rise in the elegance factor and the pantone color of the year: “Radiant Orchid”, according to Ian Prosser with Ian Prosser Productions and Botanica. Trace with Showorks Events touched on that clients are looking for more cost effective centerpieces, such as using non-floral elements. As far as what to expect in the catering industry, Darren with Olympia Catering mentioned that farm to table and an influence on local products is still key. In 2014, we will see a profusion of locally sourced meat and seafood, ancient grains, gluten free and vegan options, and hybrid deserts such as cake-pie.
From an economy stand point, we learned that in 2014, brides and grooms to be will be spending more on their big day, which is great news for all vendors. The fact that these brides are of the millennial generation means that the web will be heavily used for inspiration; therefore, online presence is crucial in 2014 as 49% of vendors will be found using search engines. Lauren Grove from Every Last Detail intelligently emphasized that familiarity creates trust, and Rebecca Zoumberos from Limelight Photography reinforced this idea with her phrase, “Drip, drip, drip.” It is important to be a little bit everywhere as much as you can. There are a few trends that were covered that will always be trending in the event industry, and those are timeliness, relationships, and integrity. Promptness in responding to the client as well as showing up on time will create strong relationships with many. Strong relationships endure when you stand by your word. Without integrity, your business will not endure. All in all, it was a great night of networking and education, and an inspiring preview to what’s ahead in 2014.